Saturday, May 16, 2015
He went from knocking on doors to authoring countless books, tapes and DVD's on how to live an authentic and success life and he said he learned his most valuable lesson selling cookware to house wives in the 1950's.
You see, Ziglar would commence his demonstration and hail the values of his product, it's price, durability and the like. In the end there was always one question: "Does your wife cook with these pots and pans?"
He and his wife were dirt poor and were barely meeting ends meet. A new set of pots and pans meant there was a bill that didn't get paid that month. Not only did he buy the pans, but after he made the the initial contact he'd arrange a place and time to cook a meal for the whole family using a set of his company's pots and pans. He rapidly became the company's leading seller and as he said many times over he simply sold himself and something he believed in.
What about you?
If you are looking to work with a coach ask them how often they work with a coach. If they are worth working with they'll gladly tell you who they have worked with and how they've benefited.
In the past 15 years I have worked with a financial planning coach, a business coach, a writing coach and a few life coaches. When the need arises I find a coach to help me get to the next level or help me discover where my road blocks are. It's using my own pots and pans.
If I don't believe in coaching why should you.
In the end it's all about being authentic.
Do you use your own pots and pans?